MASCARA GUIDE – HOW TO GET THE PERFECT EYE LOOK
Small gesture, big impact! This is truer for no beauty product than for mascara. And whether thickening, lengthening or more curl – the perfect mascara has to do a lot. Because full and long eyelashes make a real difference on the face and were already considered the ideal of beauty in Egyptian times. We will accompany you on the way to the right mascara and reveal our tips and tricks for radiant, alert eyes.
EYE CARE first
The basis for a radiant look is an optimally cared for eye area. Our eye area is 5x thinner and ages whole 36x faster than the rest of our skin. Thanks to the lack of subcutaneous fatty tissue, it is hardly possible to store enough moisture there. This makes our eye area particularly susceptible to dryness or wrinkles - and clearly shows that this region needs tailor-made care.

THE RIGHT ACTIVE INGREDIENTS
Certain ingredients are particularly suitable for caring for the sensitive eye area:
Hyaluronic acid
Hyaluronic acid refers to a substance or acid produced by the body and has a fascinating talent: a small hyaluronic acid molecule can store a thousand times its own weight in moisture and acts like a moisture magnet. One Eye care with hyaluronic acid It moisturizes intensively, plumps up the skin from the inside and makes it appear plumper and smoother.
Collagen
As the skin's most important structural protein, collagen ensures firm contours and skin firmness. That's why the lifting active ingredient is considered the basis for young skin in the cosmetic world. As part of the care routine Collagen Not only does it give a sagging eye area new elasticity, but it also smoothes the surface of the skin and increases the density of the skin.
Retinol
The hero active ingredient in anti-aging care retinol (also known as vitamin A) is used primarily to treat wrinkles, impure skin with enlarged pores and as an effective antioxidant. One Eye care with retinol Softens small lines and wrinkles, counteracts pigment spots and supports a smooth eye area.
EYE CARE BEGINS WITH CLEANING
Keep it fresh and clean! Because it's not just the use of creams, serums and masks that are important - correct make-up removal and cleansing are also essential for a well-groomed eye area. You can remove dust, dirt and eye make-up particularly gently with a mild cleansing milk.
TYPES OF EYE CARE
Different products meet different care goals in eye care - and together they form the ideal routine.
The moisturizer: eye cream
It differs from the formulations of a face cream: Eye creams are overall richer and perfect for the needs of these
tailored to sensitive skin. They do not contain any penetrating oils that could penetrate the skin into the mucous membranes of the eyes, provide long-lasting moisture and strengthen the skin against external environmental influences.
Intensive care: eye serum or concentrate
A concentrate is the optimal addition to an eye cream. Its particular strength lies in the high concentration of active ingredients and a rather liquid texture, which allows the ingredients to reach the deeper layers of the skin.
The special care: eye masks
With gel masks or soothing ones Eye pads Treat your eye area to an extra dose of care and relaxation as needed. These products contain large amounts of moisturizing active ingredients and revitalize tired skin in just a few minutes.
MASCARA IS NOT THE SAME
Before you decide on a mascara, take a closer look at your eyelashes. Because texture, color and the right brush are crucial for the effect. For short, straight eyelashes, products for lengthening and curling ensure a great result, fine eyelashes love an extra dose of volume and those who value long-lasting properties have a reliable beauty aid in waterproof mascara.

STORAGE & SHELF LIFE
The best way to store your mascara is in a dry place and at room temperature. You can see by the small PAO (period after opening) jar on the back of the product. how many months The mascara is still durable after opening. If your mascara becomes crumbly or the smell changes, it's time to part ways.
APPLY CORRECTLY THAT’S HOW IT WORKS!
Step 1: Clean the eye area
To prevent any care or make-up residue from sticking to your eyelashes, you should wash them thoroughly before applying the mascara cleaning be exempt from it.
Step 2: Prepare eyelashes
An eyelash curler gives the hairs a nice curl and ensures that they last longer. You can intensify this effect by lightly (!) warming the tongs with a hairdryer. Attention: Always use the beauty tool BEFORE inking. Eyelashes that have already been inked can break more easily
Step 3: Apply correctly
• Place the brush as close as possible to the eyelid, move it back and forth slightly and quickly pull it to the tip. This avoids annoying sticking during application.
• For the lower eyelashes, less is more! If they are emphasized too much, the eye will be visually drawn downwards.
• To coat the eyelashes evenly in color, first ink from above and then from below.
• To avoid fly legs, wash out an old mascara brush and comb through your lashes once they are dry.