SKINCARE LAYERING: IT'S ALL IN THE ORDER
We work according to the motto: Teamwork makes the dream work! And what applies to real life also applies to skin care. Serum, concentrate and day cream are great on their own - but they only really give you a boost when combined with the right partners! That's why today we'll tell you how to use your care products in the right order and how to layer them optimally. We hope you enjoy the little skincare layering crash course!
Following our beauty shows on HSE, we regularly receive so many lovely messages from you! And one question comes up particularly often: Dear Judith Williams Cosmetics Team, in what order should I correctly use my products? We have heard the cry for help and your wish is our command: Here are step-by-step instructions on how to layer your care treasures most effectively.
THIS IS WHY SKINCARE LAYERING IS SO IMPORTANT
The correct order of application determines whether all the great active ingredients can fully develop their power. Otherwise, the individual serums and creams with their valuable content cannot fulfill their tasks, block each other and even act like barriers. But don't worry, it's actually not a big secret: Here's how to do it right!
STEP 1: CLEANING
Whether with cleansing milk, foam, gel or tonic: The thorough cleaning your skin in the morning and evening is always the first step! It removes sebum and cream residues, make-up and dirt that have accumulated during the day and night and forms the basis of your care.
STEP 2: TONER
The toner is an often underestimated part of a good skin routine. But it makes a real difference when it comes to your dream complexion – we promise! Because it regulates the pH value of the skin, removes the last residues and creates the perfect transition between cleansing and care.
STEP 3: PEEL
A gentle peeling is an optional step that you should ideally treat yourself to once or twice a week. It removes dead cells from the skin and ensures a smooth, refined complexion.
STEP 4: MASK
In contrast to the other care products, can Masks Take super intensive care of your skin: They provide it with a higher concentration of active ingredients that it can absorb much better - and absorb like a sponge within a very short time. And the best thing: there is a suitable mask for every skin problem!

“Order is half the battle – even when it comes to facial care!”
– Judith Williams
STEP 5: AMPOULES
These power cocktails have the highest concentration of active ingredients, penetrate deepest into the skin and build up particularly powerful protection there - great for immediate use and Long-term effects.
STEP 6: CONCENTRATE
The thin ones, almost pure active ingredients, bring the skin back into activity with their tailored dosages. We love it!
STEP 7: SERUM
A serum usually contains fewer different active ingredients than a concentrate, but is more highly concentrated - the gelatinous or milky textures are quickly absorbed and introduce particularly intensive active ingredient mixes into the skin.
STEP 8: EYE CARE
Eye concentrates, gels and creams provide the most sensitive region on our face with an extra portion of moisture. Little beauty tip: Work in gently with your ring finger by tapping lightly - this creates the least pressure.
STEP 9: FACE CREAM
The Day or night cream At the end it not only hydrates: it also seals the other fine care ingredients that you previously applied to your skin and makes it look plump and rosy!
JUDITH'S TIP
If you are ever unsure about the order, you can remember this rough rule of thumb: from thin to thick! This means that you always apply the lightest textures such as serums first and then gradually apply the heavier ones. And dear beauty: give your skin a moment after each layer. Then she can soak up the wonderful contents in peace before the next layer of “luxury” comes.

STEP 10: FACIAL OIL
facial oils are great anti-aging miracles and offer you the highest level of protection for your skin cells - especially in cold seasons. This revitalizes it and brings stressed skin back to its center. We think: A dream, especially as night care!
STEP 11: NECK AND DECOLLETÉ CARE
This Special products lovingly care for the very demanding skin structure in the neck and décolleté area, have a protective and regenerating effect.
STEP 12: SUN PROTECTION
Super important in the morning! Especially after a peeling and on days flooded with light. Because always remember: The way you protect your skin from the sun today is how you will look in 15 to 20 years!
YOU'RE READY TO GO
You see, optimal care consists of several steps. But don't worry: That doesn't mean you have to stand in the bathroom for an extra hour from now on - we're all busy bees with busy schedules. Of course, you can also simplify this routine! It is important to us that you remember that there are different textures, how they work and how to coordinate them in the right order. Otherwise it's like a lavish buffet: everything is mixed wildly - and in the end you're far too full and oversaturated. 😉
We hope we were able to give you a little guideline - so nothing stands in the way of healthy, well-cared for skin. Now all we can do is wish you a lot of joy in shining and enjoying yourself. And of course: Happy Skincare Layering!